Know:
put something on the internet that could be broadcast ed to the world.
Back in mass media it wasn't the same you had have certain things this a radio.
just a few years ago.
Now anyone with a phone can seed a message to twitter and become global publisher.
Youtube is like your own tv
Everyone is competing for attention in a media environment







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democratization of media means anyone can reach out and find others who shares their vision.
information on he internet is in a roar
needs to flow like a stream